

desperate buyers
2008-05-08, 8:56 p.m.
I mentioned that I was considering diet pills a while back, in order to shed the remainder of my baby weight, and I received a handful of emails from some of my readers imploring me to find another alternative.
I can understand their concern. I would probably tell them the same thing. But sometimes we get desperate. That's what so many of the diet pill manufacturer's are counting on. They figure if they can air their infomercials while you're sitting on the sofa shoveling a bowl of Edy's ice cream in your face and contemplating joining the gym, then they've got you! Why not take the easy way out and pop a pill?
It's all about desperate buyers. I read an amazing e-article recently about marketing to desperate buyers. It's all about finding something to sell that will offer up a solution to somebody's problems. Like how to improve your credit, or combat identity theft, or the most popular one of all - lose weight.
A woman I used to work with, who is just a few pounds overweight, tried nuphedrine
and swore by it. But I recently read an excellent review on it and the jury is in. Nuphedrine is no more effective than going on a fad diet. The reviewer talks about the whole before and after phenomena that plagues infomercials. I myself have never been fooled by any of those photos. Okay, maybe once or twice, but let's get real...half the time the before and after models don't even look like the same person.
But suspension of disbelief sells these products. The willingness to believe anything out of desperation, and like I said that's what these manufacturers are betting we'll do.
I have to say I really like this reviewer, who was rather bold in his accusations that the manufacturer is lying about Nuphedrine's effectiveness. My friend of course, would beg to differ.

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